Kalevi uueks nimeks saab Luterma

...siis telekanali nimi saaks olema - Luterma Sport?;)))

Pakun veel nimesid:
AS JOKK
AS Kruuda Nagu K
AS Tegin Jah Ja Mis Siis
AS K-Kohuke
AS Riigimaa Võsaraie

Seega ootab seda kooslust sama saatus mis TVMK-d. This well-known Estonian plywood furniture company was founded in 1883 and by the turn of the century had become the largest plywood and furniture manufacturer in Russia. Luterma (the A. M. Luther Mechanical Woodworking Factory) was renowned for its high quality plywood, which was used for the manufacture of suitcases and pails as well as furniture. The company's early furniture types included office and railway furniture as well as domestic designs. In 1908 Luterma established a sister company in London, the Venesta Plywood Company (the name Venesta deriving from Veneer and Estonia), its international outlook being supported by the establishment of branch offices in many European countries including Germany, Sweden, France, and Italy. By 1914 much of its output reflected a straightforward functionalism although there were occasional examples of striking innovation as in the sculptural, flowing forms of a screen of 1908 (Model no. 1138) anticipating developments in Finland by Alvar Aalto and Artek. With the closure of Russian markets after the First World War, Luterma played an important economic and social role in the production of furniture, a significant amount of which was geared towards utilitarian, everyday types. Prior to the First World War Luterma had boasted one of the largest furniture departments in the Baltic Countries, producing folding chairs and tables for the British market alongside domestic, public, and office furniture for Baltic markets. With the considerable expansion and industrialisation of Tallin arose the need for production of a new furniture range that would be suitable for the rapid growth in the provision of rationally planned apartments and housing designed to cater for the expanding working class. Luterma had begun to develop its interest in this sector through mounting a competition in 1919 for well-designed inexpensive wooden furniture for small flats. Alongside such initiatives Luterma converted its Tallin warehouse into a modern showroom for an extensive display of domestic and office furniture. In the mid 1930s the company promoted a ‘Furniture for Everyone’ initiative supported by the Ministry of Economics, producing flexible modern designs using standardized forms with interchangeable modular units that could be combined in different ways. Such designs embraced the principles of Modernism and empathy with the existenzminimum (‘living in a minimum space’) design aesthetic that had been explored elsewhere in avant-garde circles in Europe—in Vienna, Warsaw, Frankfurt, Stuttgart, and other cities involved in progressive large-scale housing programmes...

Kruudal õnnestuski hävitada bränd aastat 1806.
Iga tema avalik esinemine kinnitab tema tarkust :)
Arvatavasti oli neid palju, kes puhtalt tema isiku ja keskerakonna seoste pärast ei soostunud Kalevi komme ostmast.

nagu aru saan siis kommivabrik jääb ikkagi Kaleviks

Ei tea kas see on tuletatud sõnast lutsima.

no kurat! Luterma - kõlab nagu suguhaigus.
Eestlastel on ikka Kalevi sokolaad mitte mingi kuradi tripper. Oliver poiss tõmbas ikka Eesti rahvale koti
mõnusalt pähe!

Kunagi oli Tallinnas mööblivabrik Luterma (ei mäleta täpselt, võib-olla oli see Lutherma). Olen isegi lapsepõlves istunud toolidel, mille vineerpõhjal oli kiri Luterma (Lutherma). Hiljem nimetati Lutherma tööstus ümber Tallinna Vineeri- ja Mööblivabrikuks....

Kahju, kuid enamus kommentaatoreid on idikad! Lugege tekst läbi. Siis mõelge, kas saite aru. Kui ei saanud, lugege veel.
Artikkel nimelt räägib sellest, et edaspidi saab komme ja šokolaadi firmalt Kalev :) Aga kõik muud juriidilised kehad, mida Kruuda kasutab (Kalev Meedia, Kalev REC jne) hakkavad kandma nime Luterma.
Minu isiklik arvamus on, et kogu see Kalevi nimega muudes valdkondades laiutamine oli algusest peale vale. Aga hea, et see viga vähemalt nüüdki parandatakse.

Nii et siis ikkagi Luterma Sport telekanal. Idiootne nimi. Kas eesti keeles tõesti kohasemat nime ei leidnud? Või ei elagi me enam Eestimaal?

Ega Kalev Sport ka just suurepärane kanali nimetus pole. Nii et pigem las olla Luterma sport kui kalev , on minu arvamus!

EI Kalev sport ga ka Kalev REC ei saa seda nime.

AS Kalev otsustas 18.02.2009 a. muuta oma tütarettevõtjate AS-i Kalev Meedia ja
AS-i Kalev Real Estate Company ärinime. Meediaettevõtte uus ärinimi on AS Via
Concept, kinnisvara ettevõtja uus ärinimi on AS REC Varad.
AS-i Kalev tütarettevõtja AS Kalev Meedia (edaspidi Kalev Meedia) sõlmis
18.02.2009 a. osa müügilepingu, millega võõrandas oma osaluse OÜ-s Eesti
Spordikanal.

Osaühing Eesti Spordikanal edastab telekanaleid Kalev Sport ja Neljas.

Sisu lugemine käib üle jõu?

Viimane lasti ka põhja...

Milleks niisugune jura nende nimedega ja nende muutmisega!?

IKKA RAHA JA RAHA!!!!!

LUTHERI WABRIK oli sinna "toolipõhjale" kirjutatud.